Laser Cheval at Micronora 2022: time to take stock!
After a two-year interruption due to the health crisis, Micronora, the international microtechnology trade fair, was held again in Besançon from 27 to 30 September 2022. As usual, Laser Cheval participated as an exhibitor. Let's take a look back at these 4 intense days!
Why does Laser Cheval participate every year in Micronora?
To make our products known, to find new customers, to consolidate our reputation, to monitor the competition and technology, to take part in conferences, these are all good reasons why our teams take part in this leading trade fair in Europe.
Finding new customers
Let's face it, this is one of the main objectives of the show. Commercial prospecting is facilitated because in just 4 days we have met many prospects with specific projects.
Develop the reputation of Laser Cheval
A real crossroads of experts, skills, innovations and commercial opportunities, Micronora allows Laser Cheval to show its dynamism and to consolidate its position on the laser market. As a recognised local company, we have a duty to be present at this highly reputed regional trade fair. We can highlight our value proposition which differentiates us from our competitors.
Meet the members of the Club Laser et Procédés and represent and showcase laser know-how
With 800 exhibitors, this highly targeted show brings together a number of national and international industrial players in one place. It is a great opportunity to develop our professional network as well as to review and reunite the partners of the Club Laser et Procédés, of which Laser Cheval has been an active member for over 20 years. It brings together the main players in the industrial laser technologies and processes sector.
Keeping a competitive and technological watch
This allows us to carry out a discreet competitive and technological watch, to be aware of the latest products or innovations of our competitors.
Participate in workshops, lead conferences
Micronora is a real forum, offering numerous meetings alongside the stands of each participant. Thematic conferences, press conferences, public interventions are multiplying. This year, Emric VERWAERDE, CEO of Laser Cheval, held a conference on the theme of "laser decorations in the luxury sector, almost infinite possibilities". With the diversification of lasers and the mastery of femtos, the limits are always being pushed back in terms of the materials and decorations offered. This allows our teams to enrich their knowledge and to confirm the technicality and expertise of Laser Cheval. For more information on the creation of laser decorations, read our dedicated article.
Micronora 2022, what does it mean for Laser Cheval?
For this new edition, the results are very positive. After a break due to Covid-19, our sales teams enjoyed renewing physical links with prospects, customers, exhibitors and organisers. In fact :
Several dozen contacts collected
Coming from the 4 corners of France and Switzerland
With very precise needs, a project in mind and a concrete answer, a know-how to find
For Laser Cheval, Micronora is also an opportunity to meet the press partners, who are keen to cover the event and get the latest information on the company and its products. Following a change of shareholder, we were able to receive our colleagues from Lasea both at the bisontin show and in our own premises in Marnay (70).
